Privacy policy

This Privacy Policy describes how Sterling Hearts collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at help@sterlingheartsshop.com

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as "Personal Information". See the list below for more information about what Personal Information we collect and why.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Selling Personal Information

Our Site sells Personal Information, as defined by the California Consumer Privacy Act of 2018 ("CCPA").

Cookies

A cookie is a small amount of information that's downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection).
We use the following cookies to optimize your experience on our Site and to provide our services: https://www.shopify.com/legal/cookies

Cookies Necessary for the Functioning of the Store

Name | Function | Duration

_ab | Used in connection with access to admin | 2y
_secure_session_id | Used in connection with navigation through a storefront | 24h
_shopify_country | Used in connection with checkout | session
_shopify_m | Used for managing customer privacy settings | 1y
_shopify_tm | Used for managing customer privacy settings | 30min
_shopify_tw | Used for managing customer privacy settings | 2w
_storefront_u | Used to facilitate updating customer account information | 1min
_tracking_consent | Tracking preferences | 1y
cart | Used in connection with shopping cart | 2w
checkout | Used in connection with checkout | 4w
checkout_token | Used in connection with checkout | 1y
secure_customer_sig | Used in connection with customer login | 20y
shopify_pay | Used in connection with checkout | 1y
storefront_digest | Used in connection with customer login | 2y

Reporting and Analytics

Name | Function | Duration

_landing_page | Track landing pages | 2w
_orig_referrer | Track landing pages | 2w
_s | Shopify analytics | 30min
_shopify_d | Shopify analytics | session
_shopify_s | Shopify analytics | 30min
_shopify_sa_p | Shopify analytics relating to marketing and referrals | 30min
_shopify_sa_t | Shopify analytics relating to marketing and referrals | 30min
_shopify_y | Shopify analytics | 1y
_y | Shopify analytics | 1y
_shopify_evids | Shopify analytics | session
_shopify_ga | Shopify and Google Analytics | session

You can control and manage cookies in various ways. Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls. For more information: www.allaboutcookies.org.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under "Contact" above.
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. For example: https://ico.org.uk/make-a-complaint/
Last updated: 08/07/2023